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Family-Centered Approach
We design for the whole family. Our journals create opportunities for parents and children to connect, share, and grow together through meaningful conversations.
We blend rigorous child development research with enchanting storytelling, proving that learning can be both evidence-based and absolutely magical.
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Science Meets Magic
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Love-Driven Design
Every element is created with profound love for children. From character expressions to color choices, we design with a child's wonder and joy at the center.
We believe in celebrating small steps and gentle progress. Every child's journey is unique, and there's magic in showing up, not being perfect.
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Growth Over Perfection
FlippyTales' Philosophy
Our Creative Founders.
FlippyTales is led by husband–wife duo Supriya Rajawat and Anubhav Sood — a blend of heart, storytelling, strategy, and systems.
Supriya, the brain and heart behind the brand, crafts the emotional journeys, stories, and tools that help kids grow from within.
Anubhav brings the tech, operations, and financial backbone that turns that vision into a scalable, sustainable business.
Together, they’re building a modern kids’ brand that’s magical on the outside and deeply meaningful at its core.
Founder & Creative Director
Supriya Rajawat
Supriya is the brain and heart behind FlippyTales. After 8+ years in fast-track corporate leadership roles, including AVP, she walked away when she realised outer success means nothing if your inner world is exhausted, confused, or running on autopilot. FlippyTales was born from one powerful question: “What if kids got the emotional tools I had to build much later in life?”
Today, she combines her experience in strategy, leadership, coaching, and journaling to create research-informed, story-led journals and card decks that help children understand their feelings, build courage, and talk about what’s happening inside them. As Founder & Creative Director, she obsesses over every character, prompt, and page—using smart design and technology, guided experiences, and interactive content to build a modern, global kids’ brand that goes beyond “cute” and truly shapes how children think, feel, and grow.
Co-Founder & Director
Anubhav Sood
Anubhav is the operational and strategic backbone of FlippyTales. A computer science engineer turned MBA with a strong track record in regional sales leadership, he has managed high-value enterprise accounts across India and neighbouring markets for leading tech and networking companies, consistently exceeding targets, building partner ecosystems, and running complex sales cycles end to end.
At FlippyTales, he turns vision into a scalable, sustainable business. Anubhav oversees pricing, unit economics, vendor and supply-chain strategy, and day-to-day operations, making sure every product not only looks magical but also makes financial and strategic sense. With his background in game and app development plus deep experience in tech-driven sales, he brings a data-led, systems-focused approach to the brand—so FlippyTales can grow boldly while staying profitable, reliable, and ready to go global.
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🌱 Why We Created FlippyTales
As parents, teachers, and dreamers, we know the challenge of finding meaningful tools for children — ones that are as fun as they are impactful. Flippy Tales bridges that gap by combining storytelling, journaling, and playful activities to spark both imagination and real-life growth.
✨ Every journal is a companion.
Every page is a step into magic. ✨
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The Inspiration
FlippyTales was born from our founder’s childhood longing. She wished for a magical friend to help her navigate big feelings and discover her creative voice. She dreamed of a companion who would make self-reflection feel like an adventure.
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The Research
Before we designed a single page, we listened to parents, teachers, and child-development guides and studied what actually helps kids emotional growth. We learned a clear pattern: Small, repeatable actions + visible progress + gentle reflection = routines that last. Our journals are research-informed (SEL and habit science), not clinical or “proven.”
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The Creation
We turned those insights into a journal children actually want to do. We sketched Tuko and Tori as gentle companions and shaped a 90 day journey that feels familiar and inviting. Each day has one simple page that takes about ten minutes. Each week brings a habit tracker and a short reflection. Each month adds story missions that turn values into small actions.
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The Impact
We’re early, but the change is real. Evenings feel calmer. Children find words for feelings and take pride in tiny wins; confidence grows with every page. Parents tell us “our journals” have become the most honest ten minutes of the day. Nature missions step off the paper into real life. Ten minutes becomes a family ritual and a memory you can hold. Tiny pages, big family moments.
About FlippyTales
Where Childhood Wonder meets Magical Wisdom
At FlippyTales, we believe childhood should be filled with wonder, imagination, and meaningful growth. In a world full of screens and distractions, our journals create a safe, magical space where kids can slow down, reflect, and discover the joy of expressing themselves.
Born out of love for both storytelling and mindful learning, FlippyTales is more than just a set of journals — it’s a journey. Each page gently guides children through themes of nature, emotions, gratitude, creativity, and self-discovery, helping them build habits that last a lifetime.
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